Leading Telecommunication Company in Australia †Free Samples

Question: Discuss About the Leading Telecommunication Company in Australia? Answer: Introduction: Telstra is the biggest telecommunication and media company in Australia. It controls the telecommunications networks, mobile and internet service, cable television, and other entertainment goods and services. Initially, it was a public company, originated with Australia Post in 1975. However, it has become a fully private company by 2006. Its annual profit was AUD 5.8 billion in 2006, and revenue earned was AUD 27.1 billion. Telstra has employee strength of 36,165 in 2015. The company believes in connecting people with more opportunities. The purpose of the organization is to create a brilliant future for everyone (Telstra.com.au 2017). The company has a supportive and friendly but competitive working environment. The CSR and ethics of Telstra includes the issues concerning the social and community as well as environment sustainability. Purpose of organization The purpose of an organization is the primary and fundamental reason behind the existence of an organization. It addresses the basic question that what an organization does, and generally focuses on the goods, services, clients and customers (Charmaz 2014). The purpose should be motivational and inspirational for the employees. This addresses the reason why and what they contribute to the society through their work. Businesses not only exist to make profits, but they also survive to make differences to the society. Employees must work accordingly to fulfill the purpose of an organization (Godfrey et al. 2016). The purpose of Telstra is generating an excellent linked future for every citizen of the nation. The purpose can be dissected as follows. Creating or generating is the responsibility of the company. The excellent future cannot come by on its own, it needs to be created. Telstra exits to bring together and join all parts to create and deliver a brilliant future. The excellent connected future is the aspiration of the company. They focus on the delivery of a brilliant future for every customer. Its the responsibility of Telstra to the country and to every market that they cater to (Telstra.com.au 2017). Building something good for everyone is important for Telstra. The company plans to serve every one. Change for the society does not happen if only few are benefitted. Hence, enough people should get the benefits of the technology, which creates economic, cultural, and social change for bringing a change in the society. This all sum up the purpose of Telstra (Telstra.com.au 2017). The mission of Telstra is the corporate strategy of the company, which includes delivering excellent experiences for the customers; driving values and growth from the core of the company; and generating growth in the businesses that are close to the core. The strategic enablers for these missions are networks, digitization, culture and abilities of the employees. The company has the strategy of product differentiation through its speed, reliability and coverage of their networks, innovative designs of the product and better customer experiences, including media access (Gardiner 2015). Being the largest telecommunication company of Australia, Telstra is a profit making organization. In 2016, the total profit of the company was AUD 5.8 billion. It follows general theory of profit making by increasing productivity and reducing operating costs. It plans to increase its productivity with automation of scheduling and dispatch process and reduce overhead costs to increase the profit margin. CEO of Telstra, Andrew Penn said Work has commenced on these projects which will position us to deliver significant customer benefits, reinforce our market differentiation over the longer term, and deliver business benefits such as capital efficiency, reduced operating costs and increased revenue in the Market Release of 2016 (Coleman 2017). General Environment: Organizations do require resources from the environment, with their services and products being also preferred by the environment where they need valuable information from the environment in monitoring the needs. As long as the organization can anticipate its requirements being satisfied by the environment, predicting the environments demand for its services and goods in the exact way in which it has always been (Welford 2016). Resource Dependence Theory: As per the demonstration of the open system model, organizations are not entirely self-sufficient in nature. They necessitate resources from the environment, becoming interdependent with those rudiments of the environment with which they have been transacting in order to attain the resources. As per Kozlenkova, Samaha and Palmatier (2014), organizations have been regularly motivated in dropping their dependence on the environment by obtaining manage over their possessions. Environmental scanning plays a role in the decision making process of the organization and the adaptations which are strategic in nature. Two basic principles in the resource dependence argument are: -Organizations have been responding more to the element demands within the environment controlling the critical resources -Managers and administrators endeavor in managing their external reliance in ensuring survival and attaining more independence. Implementation and Future Options: The swift evolution in technology is driving imperative growth in the electronic waste on a global basis. This growth has been placing immense pressure on the reserves of natural resource and generating impacts on the broader health and environment. In the year 2013, the United Nations foresee the electronic waste volume that is being disposed off worldwide increasing from 48 million tonnes in the year 2012 to around 66 million tonnes in 2017 (Telstra.com.au 2016). This significant growth led Telstra in working across their value chains in creating opportunities for adopting a more sustainable loom in managing the use of the resource, e-waste and waste. Telstra recognized the significance of reuse of the electronics and recycling, having shore up the accountable programs in recycling for the past twenty years. The company has been the founding member of the MobileMuster which is a non-profit, cell phone recycling format in Australia, attributed by the government (Kozlenkova, Samaha and Palmatie 2014). In the early parts of 2017, the company has also developed the strategy of electronics reuse and recycling for methodically managing and dropping the impact of e-waste across the value chain. The aim of the strategy is to be incorporating and mutual methods in realizing the value of the business through the revival of the augmented electronics along with the reclaim and recycling. The company had a fruitful 2016 where it gathered 5,450 tonnes of other e-waste that witnessed the recycling rate of 99.9 percent (Telstra.com.au 2016). The year 2016 also saw Telstra completing a ten months pilot eCycle program providing the small businesses a free service in recycling and collecting for a broader range of the electrical apparatus. The company has planned for a even bigger 2017 where it has thought of deviating around 17 tonnes of mobile phones and the trimmings from the landfill through the curriculum of MobileMuster. This year would also witness the company implementing their Electronics Reuse and Recycling Strategy. Corporate social responsibility (CSR) and ethics: CSR is the form of self-regulation that the corporate houses and big businesses integrate in their business models. To put simply, CSR is the way of the firms to give back something good to the society in exchange for their business and profit making (Cox 2015). Its the responsibility of the businesses to return something back to the society and environment for welfare. CSR includes some norms; and rules and regulations by the government. Hence, the business are not only about the profits and losses, but also about some ethics and responsibility. Theoretically, there are four obligations in the CSR of a company (Bucheli and Wadhwani 2014): Economic responsibility: this is about making money. This is the core purpose a business. Every other action is based on this aspect. If the businesses do not make money, they cannot survive (Chun et al. 2013). Legal responsibility: it is about following the legal rules and regulations of the business. Any business needs to follow the governmental rules and regulations for establishing its operations (Korschun, Bhattacharya and Swain 2014) Ethical responsibility: this aspect focuses on doing the right thing. The businesses are considered to be citizens of the societies, hence, they also have moral obligations as individuals. Whether eliminating differences in the workforce or considering welfare of all employees is ethical obligation of any organization. This also deals with the reduction in crime and corruption in the organization, and increasing trusts among the employees (Mller et al. 2013). Philanthropic responsibility: this asks about contributing something to the society even if they are not being asked for. For example, a big organization may decorate a part of the city even if that is not a part of their business (Beeri et al. 2013). Sustainability issue is also a very important part of the CSR of a company. It should do beneficial works for sustaining the environment. Along with CSR, an organization must follow ethics in its work culture. This way, it can increase the welfare of the employees, motivate, and inspire them to work in the organization (Davidson et al 2014). Telstra believes in value based approach of CSR that leads them beyond some legal regulations and make them contribute something positive to the society and environment. As per the CSR index in 2016, Telstra got 90.21% (Shergold 2016). The main CSR and ethical activities of Telstra included the welfare of the community, environment and workplace culture. Telstra is committed to improve the employee involvement by making a difference in the way the employees get involved in the community issues. It also focuses on the connectivity of the Australians, irrespective of the income, age, location or ability, to the modern technologies (Clarke 2014). Hence, it takes the responsibility of connecting everyone to the digital world of communications, so that the world becomes smaller for everyone. Telstra also focuses on reducing their business impact on the environment. They also have grants, awards and sponsorship programs for employees and economically backward families and children. During disasters, Telstra is committed to provide support financially and in communication to the citizens. They also participate in doing business responsibly and volunteering (Davidson et al 2014). For the responsibility for the society and community, Telstra has designed access for everybody programs, especially for financially challenged and disadvantaged consumers, i.e., those who have a very low income. Cyber safety is another key challenge for the company and part of the inclusion strategy. Telstra focuses on ensuring that the customers have full confidence, skills and knowledge about their business and become comfortable in the digital world. Apart from these, Telstra has introduced few digital literacy programs for seniors, disability services for customers with communication challenges and reconciliation action plan for securing better future for the nation, by grabbing the opportunities, partnership programs and respect to the indigenous people (Brammer, He and Mellahi 2015). To minimize the effects on environment, Telstra has introduced some programs, such as statement on climate change position, environment strategy and policy, strategies on reuse and recycling on electronics, project on carbon disclosure, low-carbon and high bandwidth opportunities to reduce the emissions of greenhouse gas, online billing to make is easy and paperless, teleworking, and voluntary Australian Packaging Covenant. All these actions are directed towards the sustainability of the environment. Hence, these follow the fundamental and theoretical concepts of CSR and ethics. Telstra maintains its responsibility for a welfare of the society as well as environment (Coleman 2017). Organizational culture Hofstede's cultural dimension theory is one such theory talks about the effects of culture of the operations of the organization. Geert Hofstede introduced the cultural dimension theory that could be used in the organization. The dimensions of the theory are as follows: Power distance index (PDI) Individualism vs. collectivism (IDV) Uncertainty avoidance index (UAI) Masculinity vs. femininity (MAS) Long-term orientation vs. short-term orientation (LTO) Indulgence vs. restraint (IND) Telstra keep the Hofstede's cultural dimension theory in mind when they are managing the employees in the organization. The employees of the junior level and the employees of senior level work together with each other (Alvesson, Krreman and Ybema 2017). The employees believe in collectivism and they think about the development of the organization while they are working for the development of themselves. The employees always enjoy in doing something new and enjoy working outside the set regulations of the organization. Masculinity and femininity index are present in a balanced manner (Huhtala, Kaptein and Feldt 2016). The employees are competitive and take enjoys in taking up challenges, they are motivated by the material rewards but they are also cooperative towards each other. They are ready to help the employees during the time of emergency and prevent unhealthy competition in the organization (Lin, Fernndez-Serrano and Romero 2013). They are ready for long-term orientation in the organization. The employees are more indulged in the decisions taken by the organization and do not restrained from taking any kinds of challenging steps in the organization (Giorgi, Lockwood and Glynn 2015). As far as my interest is concerned, I like long-term orientation in the organization but I also like short-term goals. The short-term wins in the organization motivate me as it helps me in getting myself prepared for the long-term goals. I like working as a team in the organization. I prefer collectivism while working in the organization. For me development of my career is important but I also think about the development of the organization with the help of my actions. I want the organization to develop while I am developing my career. The thinking that I find difficult to adjust with is the indulgence and uncertainty avoidance. I do not like uncertainty in anything that I am doing and cannot indulge in anything until it is properly explained to me. The employees of Telstra are indulging in any kind of activity. However, I would not be able to indulgent in kind of activities. In like proper planning and look for proper goals of the work before indulging in any kind of work. I like ch allenges in the organization but at times, I am unable to understand the perspectives for organization and not able to comply with the actions that the organization ask me to perform. The best part of the organization is that help the employees to work freely and the employees communicative with each other. I am able to communicate my problem to the senior management and in turn they help me to carry the work in the organization. Conclusion: In the end, it can be concluded that, purpose of the organization is the fundamental reason behind the existence of the organization. It addresses why the organization do what they do. The general environment deals with the resources of the company. 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